Global Digital Customer Experience Manager (m/w)

Principal Accountabilities / Main Functions

  • Functional lead for all initiatives and developments related to tesa’s website, commercial platform and future digital touchpoints
  • Development of a website strategy and roadmap (as part of the digital strategy) in accordance with tesa business targets
  • Product ownership for all disciplines of website optimization, such as UX, design, functions & features
  • Harmonization of desktop and mobile UX to provide a seamless user experience
  • Test and structure recommendations based on generated data and user feedback
  • Definition and tracking of corresponding KPIs & objectives and setting up automated reporting
  • Steering of external agencies (Design, UX, IT development)
  • Contribution to cross-functional projects as internal consultant (‘Lighthouses’)
  • Responsible for tesa’s 'content management & execution guidelines'

Hiring Requirements

  • 5+ years professional experience in digital marketing (UX) & website management
  • proven track record in re-launching or developing global websites or intranet with multi-language requirements and varying country specifics
  • Graduate in Business Administration, Design or Business Informatics with focus on Marketing, Digital and Communication
  • Experience with IT systems and services (e.g. CMS, CRM, Analytics, PIM); Experience in programmatic marketing is welcomed
  • very good project management skills proven by successfully implemented digital projects
  • strong negotiator aligning global business stakeholders and functional stakeholders (agencies, creatives, enterprise architects e.g.)
  • good analytical and conceptional capabilities combined with the courage to question
  • high degree of self-confidence in presentation and communication with stakeholders on all levels
  • Persuasive communicator, hands-on mentality and team player qualities
  • Experienced in delivering agile projects and applying agile techniques
  • Business fluent in English and German

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